SUPER HOLLYWOOD: Famous Footwear Coupon

Thursday, 12 July 2012

Famous Footwear Coupon

By 1974, all stores in the chain — which now consisted of 15 storefronts — were unified under the Famous Footwear banner. Ninety percent of the chain was purchased from founder Moldenhauer in this year by a leveraged buyout led by longtime employees Dave Orfan and Brian Cook, along with a group of outside investors. Orfan initially assumed the role of President with Cook Executive Vice President, a relationship which changed in 1979 when Cook assumed the mantle of the presidency.
By 1980 the midwestern chain consisted of 36 stores generating total annual sales of $30 million. The company became an attractive investment opportunity for the St. Louis-based Brown Shoe Company, which acquired the firm and immediately set about with plans for rapid expansion. By 1986 the chain consisted of 230 stores.
In 1990, Famous Footwear launched a 740,000-square-foot (69,000 m²) distribution center in Sun Prairie, Wisconsin, near Madison. This was followed by another 800,000-square-foot (74,000 m²) distribution center in Lebanon, Tennessee, constructed in 1993.Fueled by Brown Shoe Co. money, the chain had expanded to 722 stores in 44 states by the end of that year.
Prior to 1974, due to its discounting policy Famous Footwear was unable to purchase footwear from the two leading athletic shoe giants of the day, Adidas and Puma. Consumer demand for this emerging product category was enormous. In response, Famous Footwear opened up a number of little sporting goods shops called All Star Sports Centers, facilities which were directly promoted by regular Famous stores.

Famous Footwear Coupon