Famous Brand Footwear
While store layout is based upon available space, the typical Famous Footwear store averages about 7,000 square feet (650 m2) in size and includes about 60 percent of centrally-purchased universal products and 40 percent customized to the needs and tendencies of the specific store. Exterior decor tends to be austere and internal store layout simple to facilitate casual navigation.In 2010 Famous claimed to be dealing with some 800 brands as a company. In that year about 18 percent of the chain's business involved the brands of Famous' parent corporation, Brown Shoe Company, which include Naturalizer, Dr. Scholl's, Franco Sarto, Fergalicious, Libby Edelman, and the chain's private label, Connie.
In November 2010, Famous Footwear planned to launch a new five-store test of an outlet concept called Mind Body Soul, concentrating on footwear related to the toning and fitness category. Test stores will average 2,000 square feet (190 m2) and will be initially launched in Denver, Tulsa, Orlando and Palm Beach, Florida, and Burlington, Massachusetts.
Famous Brand Footwear
Famous Brand Footwear
Famous Brand Footwear
Famous Brand Footwear
Famous Brand Footwear
Famous Brand Footwear
Famous Brand Footwear
Famous Brand Footwear
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