SUPER HOLLYWOOD: Shoes Discount Online

Sunday, 15 July 2012

Shoes Discount Online

ECCO claims to be the only major shoe company in the world to own and manage every step of the production process – from tannery to consumer. ECCO opened its first retail store in Denmark in 1982, and has since expanded to have more than 4,000 branded sales locations throughout the world.ECCO was established in 1963 by Karl Toosbuy in the small town of Bredebro in southern Denmark. Toosbuy founded the company on the philosophy that “shoes must follow the foot” and not the other way around. His idea was to produce shoes that combined innovative technology, Scandinavian design, and traditional craftsmanship with an understanding of the human foot, and how it works.
In 1978, the company made its first real breakthrough, and gained widespread international recognition for its comfort footwear, when it launched the "Joke" shoe, followed by the classics "Free" and "Time". These shoes were the first in the world to feature a sole imprinted with the manufacturer's logo. Over eight million pairs of shoes from this group have been sold since then.
Throughout the 1980s, the company expanded its operations internationally. By 1982, sales reached 1 million pairs of shoes annually. In order to accommodate the increasing demand additional production was established in Portugal, and under licence in Japan and Cyprus.
The 1990s saw major additions in the ECCO collection, including the launch of Kids, Golf and Performance shoes. ECCO built its own research and design center, named "Futura", in Denmark in 1996, and opened its own beamhouse in Indonesia and tannery in Thailand a few years later. In 1998 the first flagship retail store opened on Oxford Street, in London. By 2000, ECCO owned every step of the production process, from design and leather production to branded retail sales.