SUPER HOLLYWOOD: Outdoor Footwear Brands

Monday 23 July 2012

Outdoor Footwear Brands

Karhu is a Finnish sports brand. Karhu, meaning bear in Finnish, was first using as a sporting goods brand in 1916 by the Finnish company Ab Sport Artiklar. The brand is currently owned by Karhu Holding B.V., which purchased it in 2008, and is used to market running shoes, sportswear, and skiing and other sports equipment in Finland and abroad.

The Karhu brand was established in Finland in 1916 by the company Ab Sport Artiklar, which used a bear as its logo. In 1920, Ab Sport Artiklar changed its name to Karhu. In addition to the discuses and javelins that were Karhu's main products, the company also produced running shoes and track spikes.
The Karhu brand featured prominently at the 1920 Antwerp Olympic Games, where Finnish athletes took all three medals in javelin using Karhu javelins, and the "Flying Finns" took five gold medals on the track wearing Karhu spikes. Four years later, at the 1924 Summer Olympics in Paris, Paavo Nurmi won five gold medals in track events "wearing a conspicuous pair of white Karhu running spikes".