SUPER HOLLYWOOD: Famous Footwears

Thursday 12 July 2012

Famous Footwears

By 1974, due to its discounting policy Famous Footwear was unable to purchase footwear from the two leading athletic shoe giants of the day, Adidas and Puma.Consumer demand for this emerging product category was enormous. In response, Famous Footwear opened up a number of little sporting goods shops called All Star Sports Centers, facilities which were directly promoted by regular Famous stores.
The move accelerated the growth of the Famous Footwear chain again, albeit the company's typical business model, which was historically based upon the long margins possible through bulk buying of discontinued products. In the ensuring decades, Famous gradually moved to a more-traditional markup structure based upon the bulk purchase of current goods, while remaining a leading distributor of closeout branded merchandise.In 2008, Brown Shoe Co. closed down the Madison headquarters office of Famous Footwear and consolidated central operations under headquarters in St. Louis.