SUPER HOLLYWOOD: Famous Footwear Hawaii

Thursday 12 July 2012

Famous Footwear Hawaii

In today's Famous Footwear, they have trended away from customer service by running bare bones staffs with large square footage stores. The typical Famous is indeed about 7,000 square feet and often runs with a staff of only one person, for large stretches, in the vast majority of their small stores. Even during very busy peak times it is very common to see no more than two or three employees on the floor attempting to accomplish work for the most part. This leads to a serious conflict of actually being able to find time to help most of their customer base. Most of their stores run for hours with only one employee trying to accomplish work, and help all customers.
While store layout is based upon available space, the typical Famous Footwear store averages about 7,000 square feet (650 m²) in size and includes about 60 percent of centrally-purchased universal products and 40 percent customized to the needs and tendencies of the specific store. Exterior decor tends to be austere and internal store layout simple to facilitate casual navigation.
In 2010 Famous claimed to be dealing with some 800 brands as a company. In that year about 18 percent of the chain's business involved the brands of Famous' parent corporation, Brown Shoe Company, which include Naturalizer, Dr. Scholl's, Franco Sarto, Fergalicious, Libby Edelman, and the chain's private label, Connie.