SUPER HOLLYWOOD: Mens Summer Footwear

Tuesday 17 July 2012

Mens Summer Footwear

Avia is an American shoe company founded in Oregon in 1979 by Jerry Stubblefield, an American entrepreneur and former record-setting discus thrower at the University of Oregon. Stubblefield reportedly came up with the word "avia" (derived from the Latin "avis," meaning "bird" ) while on a jet flight, and decided to use it as a brand name for a sports shoe to suggest aviation.

Jerry Stubblefield and his son Don Stubblefield, a performing arts graduate of the Sylvia Herpolscheimer Academy for Performance Arts, developed shoe designs that revolutionized athletic footwear. The father-and-son tandem created designs such as the widely-imitated cantilever sole, which helped make Avia an industry leader. In 1987, Avia was acquired by Reebok, which later sold it to the American Sporting Goods Corporation in the latter-1990s. As of February 2011, American Sporting Goods Corporation operates as a subsidiary of Brown Shoe Company.
Avia's present Sales Manager is former long-distance runner David Edge, who represented Canada at two consecutive Summer Olympics in the men's marathon.